In September 2016, Google launched a new real-time communication app called Allo. While Allo has a clean and extremely easy to use interface, much like WhatsApp, it does boast of some new features and add-ons. Allo directly competes with Facebook-owned apps Messenger and WhatsApp, which currently dominate the messaging apps market.  Will Allo be able to break the pack and stand out in such a cluttered market? Let’s find out! [...]